BRIDGESTONE BARRIER
For Bridgestone LATAM @ VMLY&R
MY CONTRIBUTION
I was responsible for the core concept, writing campaign materials and festival submissions, and overseeing the entire production and implementation process at the stadium.
RECOGNITION
1x Yearbook + 1x Shortlist @ CCSP - Brazilian Creative Club
1x Silver + 2x Bronze @ Wave Festival
THE IDEA
A stadium billboard becomes a barricade of tires to protect journalists from accidents.
Bridgestone had sponsored the Copa Libertadores for years, but the connection between tyres and football wasn’t clear to many fans.
We turned the brand’s product into a visible safety solution, creating a barrier from 45 Bridgestone tyres that protected journalists beside the pitch while functioning as an unmistakable piece of stadium media.
“Instead of using third-party technology to make a digital billboard, we have decided to bet on a 100% analogical billboard, using our client’s own cutting-edge technology.”
