ENERGY THAT COMES FROM PEOPLE
For Shell @ Wunderman Thompson
MY CONTRIBUTION
I was responsible for the core concept, presenting the idea to Shell executives, writing campaign materials, and overseeing the entire production and campaign rollout.
THE IDEA
A variety of seashell shapes show the breadth of Shell’s energy and its impact on society.
Whether using the traditional logo or a seashell form, the Shell brand is unmistakable.
That’s why we decided to dive into something much more poetic for this campaign. For the first time, we replaced their classic logo with various seashell shapes. In a narrative that highlighted the impact of the brand’s energy on social initiatives.
English CC available
“The campaign aims to show where the company’s energy goes.”
