SHELL ✹ ENERGY THAT COMES FROM PEOPLE ✹ WUNDERMAN THOMPSON

WE USED A VARIETY OF SEASHELL SHAPES TO SHOW THE BREADTH OF SHELL'S ENERGY ON SOCIETY

Whether using the traditional logo or a seashell form, the Shell brand is unmistakable.

That's why the company agreed to partner with us on this campaign with a much more subtle and organic language.

For the first time, they replaced the classic logo with various seashell shapes. In a narrative that highlighted the impact of the brand's energy on various social projects.

English CC available

"The campaign aims to show where the company's energy goes to"

Clube de Criação

Creatives ✹ Keka Morelle (CCO), Alvin Shiguefuzi (CD), Sabrina Villar (CD), Diego Gularte (CW), Lucas Coutinho (CW), Tomaz Saavedra (AD), Lais Delcelo (AD)