FARINHA LÁCTEA NESTLÉ ✹ FLAVOR THAT MAKES HISTORY ✹ VML
WE BROUGHT AN ORIGINAL BRAZILIAN MUSICAL RHYTHM TO SING THE REBRANDING OF NESTLÉ'S ORIGINAL POWERED MILK
Farinha Láctea Nestlé is the brand's first-ever product. A flavor full of joy and versatility that has been a staple on Brazilian family tables for over a century.
To rebrand this icon, we wanted to bring something typically Brazilian to the table as well. Like the "repente de embolada", a music genre that has a lot to do with joy and versatility.
The result was a campaign entirely set to music and sung by the legendary Caju & Castanha, with whom I had the privilege of composing this song.
English CC available
“The brand bets on music and nostalgia to strengthen ties with consumers”
Creatives ✹ Gabriel Sotero (ECD), Alessandro Trimarco (CD), Sabrina Villar (CD), Isaac Serruya (CD), Diego Gularte (CW), Cláudia Sá (AD)
In addition to the films, we also created fun and rhyming recipes
“Now it's Caju, Castanha & Amendoim”
Watch the two legends sing a repente about our one-day power trio
