FLAVOR THAT MAKES HISTORY
For Nestlé @ VML
MY CONTRIBUTION
I was responsible for the core concept, presenting the idea to Nestlé executives, writing campaign materials and co-writing the campaign song, and overseeing the entire production.
THE IDEA
An original Brazilian rhythm inspires the rebranding of Nestlé’s iconic milk cereal.
Farinha Láctea Nestlé is the brand's first-ever product. A flavor full of joy and versatility that has been a staple on Brazilian family tables for over a century.
We wanted to bring something typically Brazilian to the table as well, like "repente de embolada", a music genre closely associated with joy and versatility. The result was a campaign entirely set to music and sung by the legendary Caju & Castanha.
English CC available
“The brand bets on music and nostalgia to strengthen ties with consumers.”
Creatives ✹ Gabriel Sotero (ECD), Alessandro Trimarco (CD), Sabrina Villar (CD), Isaac Serruya (CD), Diego Gularte (CW), Cláudia Sá (AD)
In addition to the films, we also created fun, rhyming recipes.
“Now it's Caju, Castanha & Amendoim”
Watch the two legends sing a repente about our one-day power trio
