FARINHA LÁCTEA NESTLÉ ✹ FLAVOR THAT MAKES HISTORY ✹ VML

WE BROUGHT AN ORIGINAL BRAZILIAN MUSICAL RHYTHM TO SING THE REBRANDING OF NESTLÉ'S ORIGINAL POWERED MILK

Farinha Láctea Nestlé is the brand's first-ever product. A flavor full of joy and versatility that has been a staple on Brazilian family tables for over a century.

To rebrand this icon, we wanted to bring something typically Brazilian to the table as well. Like the "repente de embolada", a music genre that has a lot to do with joy and versatility.

The result was a campaign entirely set to music and sung by the legendary Caju & Castanha, with whom I had the privilege of composing this song.

English CC available

“The brand bets on music and nostalgia to strengthen ties with consumers”

Propmark


Creatives ✹ Gabriel Sotero (ECD), Alessandro Trimarco (CD), Sabrina Villar (CD), Isaac Serruya (CD), Diego Gularte (CW), Cláudia Sá (AD)

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In addition to the films, we also created fun and rhyming recipes