NETFLIX ✹ CUCA CAME TO CATCH YOU ✹ WUNDERMAN THOMPSON

WE SENT NETFLIX'S MOST BELOVED WITCH TO CATCH HER FANS IN A SERIES OF PRANKY ADS

If you're Brazilian, you know that people on the internet show a massive crush on Alessandra Negrini.

And since she started playing the witch Cuca on Netflix's Invisible City, this crush has reached a new level. Instead of being afraid, people were praying to be caught by Cuca.

So to launch season 2, we used this joke to our advantage and finally sent her after all those fans. But not in the way they wanted. Instead, we run a campaign full of pranky ads.

English CC available

Then, we trapped Youtube users in non-skippable ads with fake skip buttons.

We first aired this commercial that made everyone think Cuca had turned off their TVs.

English CC available

While on Spotify, we created this ad with binaural sounds, which felt like her voice was inside people's heads.

Please, listen with headphones ;) 

“FUCK OFF! Spotify is running a Netflix horror ad. I was just listening to music, and out of nowhere, SLEEP BABY OR CUCA WILL COME TO CATCH YOU”

Said this unknown person who will never play with Cuca again


Creatives ✹ Keka Morelle (CCO), Alvin Shiguefuzi (CD), Sabrina Villar (CD), Alessandro Trimarco (ACD), Diego Gularte (CW), Lais Delcelo (AD)

CLICK TO SEE THE NEXT PROJECT