Most of South America's finest football players emerge from the humblest dirt fields.

When Bridgestone approached us to develop the Libertadores MVP campaign, we decided to do justice to this sacred land of the continent. And to do so, we created way more than ads. We changed the MVP ring's design and decorated it with a pebble taken from a peripheral dirt field.

Yes, you read it right. A pebble in the center of hundreds of precious gems to remind everyone where our football gems are born.