WHERE GEMS ARE BORN
For Bridgestone LATAM @ VMLY&R
MY CONTRIBUTION
I was responsible for the core concept, writing the initial creative presentations and pitching the idea.
THE IDEA
The Libertadores MVP ring becomes a symbol of South America’s dirt fields.
Most of South America’s finest football players emerge from humble dirt fields.
That’s why we turned the Libertadores MVP award into a homage to the land where so many football dreams begin. We redesigned the MVP ring and decorated it with a pebble taken from a dirt field.
A pebble at the center of hundreds of precious gems, reminding everyone where our football gems are born.
English CC available
“A jewel with 122 diamonds, a yellow sapphire, a blue topaz, a clear quartz cabochon and a pebble in the middle, representing the dirt football fields.”
“Every detail of the jewel represents this journey: from the dirt, sand or grass fields, to the stage of one of the world's main tournaments.”
