ASICS ✹ THE BRAZILIAN SAMURAI ✹ DOJO

WE CALLED ON A REAL SAMURAI TO PRESENT A SNEAKER INSPIRED BY SAMURAI ARMOR AND KATANAS

Did you know that the ASICS Gel-Kinsei is inspired by samurai armor and katanas?

To present the brand-new Gel-Kinsei Blast, we knew we needed a worthy partner. Some famous athlete? Nah. Instead, we called on Mr. Edson Suemitsu, one of the last descendants of samurai in Brazil and the greatest katana-making expert in Latin America.

English CC available

"Brazil's 'last samurai' seeks to keep tradition alive in South America"

Get to know Samurai Edson's story


Creatives ✹ Thiago Baron (CCO), Clarice Salles (CD), Diego Gularte (CW)


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