ASICS ✹ FORWARD WITH NOVABLAST ✹ DOJO

WE DIVED INTO THE PERSONAL ANSWERS PEOPLE FIND IN RUNNING TO LAUNCH THIS HIGHLY RESPONSIVE SNEAKER

What is the answer you find when running? 

To launch the ASICS Novablast 2, a highly responsive running shoe, we invited four runners with diverse backgrounds and stories to answer this very personal question. 

The result was Forward With Novablast, a short documentary-styled film aimed to show that the proper response in running is the one that moves us forward.

English CC available


Creatives ✹ Thiago Baron (CCO), Clarice Salles (CD), Diego Gularte (CW)

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