GALAXY VIEWPOINTS
For Samsung Brazil @ Cheil
MY CONTRIBUTION
I was responsible for the core concept, developing the project with the clients, writing campaign materials, and overseeing the entire production and on-site implementation.
THE IDEA
Viewpoint binoculars powered by the camera of the new Samsung Galaxy S25.
The world’s most iconic viewpoints have something in common: binoculars that let you see the view up close.
To launch the new Galaxy S25 and showcase its camera capabilities, we created a one-of-a-kind binocular at one of São Paulo’s most visited viewpoints. This tailor-made object was later taken to Rio de Janeiro, giving fans the chance to experience its full capabilities against some of the city’s most impressive views.
English CC available
