WWF ✹ LOVE PETITION ✹ YOUNG LIONS
WE PROPOSED TO TURN INSTAGRAM LIKES INTO SIGNATURES FOR AN INTERNATIONAL PETITION ON BEHALF OF NATURE
The Young Lions Live Award 2021 challenged us to develop solutions to materialize WWF's Love it or Lose it campaign.
Our solution was Love Petition: a social media stunt that turns Instagram likes into signatures to support a formal petition on behalf of nature.