WWF ✹ LOVE PETITION ✹ YOUNG LIONS

WE PROPOSED TO TURN INSTAGRAM LIKES INTO SIGNATURES FOR AN INTERNATIONAL PETITION ON BEHALF OF NATURE

The Young Lions Live Award 2021 challenged us to develop solutions to materialize WWF's Love it or Lose it campaign.

Our solution was Love Petition: a social media stunt that turns Instagram likes into signatures to support a formal petition on behalf of nature. 


Creatives ✹ Diego Gularte (CW), Matheus Dantas (AD)

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